By David McRaney

Recommended by Leslie DeMuth

A brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of You Are Not So Smart. Includes a chapter on Deep Canvassing, and why it is so effective.

What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation.

Each year Madison Public Library partners with UW-Madison to extend the perennially popular Go Big Read program into the broader community. David McRaney’s “How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion” has been selected as the 2023-2024 Go Big Read book .